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Different types of digital marketing and its importance

 

The different types of digital marketing and its is importance in business are:-

Search Engine Optimization (SEO)

SEO is an art and science to obtain page rank higher in popular search engines like Google, Bing. Because ranking higher in search engines may give an increase in traffic to your website.


Pay-per-Click (PPC)

It is an online advertising method of internet marketing in which advertisers pay X amount each time when one of their ads is clicked. This is offered by search engines Google, Facebook.


Social Media Marketing(SMM)

It is the use of social media platforms like Facebook, Instagram, Twitter, Pinterest, or YouTube to connect with your targeted audience to build up your brand, increase sales, and drive website traffic for lead conversion. 


Content marketing(CM)

Content Marketing is a marketing approach used to attract and retain an audience by sharing relevant articles and videos. This will establishes skills to promotes brand awareness and keeps your business on top.


Email Marketing

It is sending bulk emails to targeted visitors to promote their product or service. This is a type of direct marketing, means company communicates with their consumer without any third person intermediary.


Mobile Marketing

It is the promotion through sending text messaging, multimedia messaging, downloading apps, push notifications, in-app, mobile-friendly websites.


Marketing Analytics

Marketing Analysis refers to the tools, used to analyze and report marketing data that is collected through digital channels on which your brand exists.


Now the requirement is to understand the benefits of digital marketing:

  1. Affordability
  2. Mobile Access
  3. Flexibility
  4. Expansion
  5. Multimedia
  6. Interactivity
  7. Tracking
  8. Influencer Engagement
  9. Print Enhancement

Benefits of digital marketing services for businesses include:

  • Lower costs and higher flexibility
  • Access to consumers who rely on mobile phones or do shopping online
  • Ability to speak on topics related to your product or industry
  • Opportunity to engage with influencers
  • Include many types of media into your marketing
  • Track customers purchase data

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