A landing page is commonly known as the first page that users see when he/she click on a link from external sources, such as shared, searching on search engine or email. Clicked link, takes them to a particular targeted webpage with purpose or aim of getting any information or an action.
The aim of any business is to get new customers and lead conversion, like purchasing a product or service or filling an inquiry form.
Landing page should be informative to visitors, understandable and user friendly. It requires to inspire the user and tell every visitor what's next in the easiest way possible. Customers/visitors who are busy enough in their work they can contact you, or drop a message if contact forms isn't easy available or find.
Now here are some tips that are followed to create an ideal landing page that raise the session duration and hope to maximizes in lead conversions also...
Engaging Headers:- Landing page have a clear/cache header that is visible and clear. Header contain a unique selling point related to the product or service you offered and is relevant to the company. After the header, use a sub-header to more explain what you mean on the landing page and more about related to business.
Understand by an example:- see our digital marketing services page how to achieve this.
Informative, Video & Other Forms of Media:- As no one likes to see a long webpage without any visual media. Many online visitors like to learn and explain things visually media in present time. That's why it's valuable to create a perfect landing page includes related images or videos.
Remember, explaining video should be short, to the point, and used. Does it require representing the landing page? it's brief and a story from start to finish. Video needs to add value. Longer videos are not fruitful, loose the user’s attention and harmful to SEO like don’t load properly or page loading times due to size.
Add an image to your text as a banner, that looks most appealing. Added image need to be clear, correct sized otherwise the webpage is fought to load. Don’t forget about SEO images.
Logo with rich in Colors & Branding:- Every webpage on the website should be similar in terms of logo placement and branding. Of course, on a high converting/lead generating page you need have your logo to be seen. This will help in brand awareness. Select logo places strategically and branding should be consistent. This makes the page look more engaging for visitors and more interesting.
If you concentrate on your target market of who you wish to make those conversions and reach your landing page, you must bear this in mind once applying color palettes and schemes at the side of text font.
CTA & Conversion Points:- Call to actions are powerful ways used for conversion rate improvement. They create users feel as if they must do a selected action. A decision to action is one thing like, contact a provider of the best digital marketing services agency. Having CTAs across landing page and manage the visitor where it go to contact or buy now can profit your CRO. Do not overdo it an excessive amount and attach them in each sentence.
Conversion points are such as buttons & inquiry forms that a user can fill to contact or be interested in your services/products. Conversion points will be clearly visible on landing page. Large enquiry form that fills on webpage is one of the first things people see when the page loads. But as far as the conversion points are visible and accessible, that matters.
Summary
The above features include the most important things regarding a landing page if you want visitors to take action and give you business. Also general text should give brief about information of your brand and what you offer.
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